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It’s no secret that the way people work has drastically changed over the last year and a half. Even before the pandemic, companies were beginning to gravitate towards tools that fostered better creativity and remote collaboration.

Figma has eliminated the need for a design team to have to sit in the same room in order to build together. The platform enables teams to work in the same file at the same time to build better experiences faster.

“We’ve seen a macro shift towards more transparency, more collaboration and more community — both outside and within organizations.” — Dylan Field, co-founder…


By Poojan Jhaveri, Group Product Manager, YML

Did you know that 90% of all devices introduced in the last four years already use iOS 14? It will not be long before users upgrade to iOS 15. iOS, iPadOS & WatchOS Developer Betas are available starting today. Public beta will be available in July with full public release later in September.

As vaccination efforts ramp up across the world and we continue to stabilize our pandemic response, it is time to start thinking about making the transition from surviving to a thriving product in the post-pandemic world. …


By Melati Belot, Director of Client Strategy, YML

You may have heard the saying, “It’s about the journey, not the destination.”

When it comes to creating digital products, it’s both — the method in which you build, as well as the end result. After all, if we’re not solving a real, persistent issue in a smart, relatable way then no matter how beautiful the design or smooth the experience, it won’t take. And while there are many (many, many) methods out there, it all boils down to one core competency: empathy.

Empathy is defined as “the ability to understand and…


by Alissa Rogers, Copywriter, YML

Public.com is a fintech startup that’s part trading app, part social network aiming to break down the barrier to entry into the stock market for non-traditional investors. Since its launch in September 2019, Public.com has grown to more than one million members and a $1.2B valuation.

How did they do it? In the newest episode of the Y in the Valley podcast, Co-CEO Leif Abraham highlights five defining moves Public.com made during the company’s early stages.

1. Deciding How They Would Be Different

As the first company to enable real-time fractional investments, Public.com had all the pieces in place to be one…


By Shanti Kurupati, Director of Engineering, YML

One weekend morning I was eating a lovely breakfast with close friends who recently had a baby. I remember one of the women’s husbands saying that his wife ‘had no interest in going back to work’ and was looking at extending maternity leave.

While he meant no harm in saying that, he couldn’t read her mind.

Having gone through this journey as a mother of two beautiful daughters myself, I was able to see this situation from a different angle. While she has all the intentions to go back and perform, she is…


By Alissa Rogers, Copywriter, YML

René Lacerte is the CEO and Founder of Bill.com, a fintech platform that helps businesses pay and get paid faster by bringing the back office to their back pocket. Valued at $10B, Bill.com’s secret to success isn’t that they got lucky with the right product at the right time — the startup was intentionally built to scale in every way, from their product and development to their culture, core values and even leadership. …


by Will Leivenberg, Director of Marketing, YML

2020 was the year that companies had to live up to the values at the foundation of their brand — otherwise, they were exposed.

We’re humbled that in 2020, despite the chaos and uncertainty, YML hired 150 people globally, earned a 96% retention rate, and grew our business substantially. We believe that’s deeply rooted in our approach to hiring. Here’s how we did it.

YML Team Makeup

  • 150 new hires globally, 45% growth YoY
  • 40% BIPOC
  • 46% women (15% increase YoY), 54% male
  • Equal pay among men and women
  • 26 languages spoken across…

by Gowri Sivaprasad, VP of Engineering and India Country Head, YML

February 22, 2021

The standard scrum process created many decades ago was designed for a team that sits next to each other. This assumption underlies many of the rituals and terminologies used in the scrum process. For example, the term “daily standup meeting” presupposes that the team can just stand up and meet. As companies became global, teams became distributed across locations, countries and timezones.

Since Covid, many teams have also become fully remote, with everyone working from home. Distributed remote teams are still using the same scrum process…


This research was conducted by YML, a digital product and design agency headquartered in Silicon Valley.

00. Progressive Web Apps: They Simply Work Much Better Than Your Typical Mobile Website.

When Pinterest replaced their mobile website with a progressive web app (PWA) they immediately saw tremendous lift across several important metrics:

Source: A Pinterest Progressive Web App Performance Case Study

PWAs just work better than your typical mobile site. Period.

There is no shortage of success stories from nearly every industry vertical highlighting significant improvement in a wide variety of KPIs after PWA implementation:


It never fails. When I tell people I work as a creative director at a digital agency, the next question is typically some version of, “so, what is it that you do exactly?”

Many people think a Creative Director’s role involves sitting in an ivory tower spouting design direction to their underlings. Others seem to think the role is obsolete, a relic of traditional ad agencies. While it’s true that the Creative Director often holds the keys to the proverbial creative gates, the modern day Creative Director’s role is more integrated, subtle, agile, and collaborative.

On a typical day, it…

YML

YML is a design and digital product agency. We create digital experiences that export Silicon Valley thinking to the world.

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