by Alissa Rogers, Copywriter, YML

Public.com is a fintech startup that’s part trading app, part social network aiming to break down the barrier to entry into the stock market for non-traditional investors. Since its launch in September 2019, Public.com has grown to more than one million members and a $1.2B valuation.

How did they do it? In the newest episode of the Y in the Valley podcast, Co-CEO Leif Abraham highlights five defining moves Public.com made during the company’s early stages.

1. Deciding How They Would Be Different

As the first company to enable real-time fractional investments, Public.com had all the pieces in place to be one…


By Shanti Kurupati, Director of Engineering, YML

One weekend morning I was eating a lovely breakfast with close friends who recently had a baby. I remember one of the women’s husbands saying that his wife ‘had no interest in going back to work’ and was looking at extending maternity leave.

While he meant no harm in saying that, he couldn’t read her mind.

Having gone through this journey as a mother of two beautiful daughters myself, I was able to see this situation from a different angle. While she has all the intentions to go back and perform, she is…


By Alissa Rogers, Copywriter, YML

René Lacerte is the CEO and Founder of Bill.com, a fintech platform that helps businesses pay and get paid faster by bringing the back office to their back pocket. Valued at $10B, Bill.com’s secret to success isn’t that they got lucky with the right product at the right time — the startup was intentionally built to scale in every way, from their product and development to their culture, core values and even leadership. …


by Will Leivenberg, Director of Marketing, YML

2020 was the year that companies had to live up to the values at the foundation of their brand — otherwise, they were exposed.

We’re humbled that in 2020, despite the chaos and uncertainty, YML hired 150 people globally, earned a 96% retention rate, and grew our business substantially. We believe that’s deeply rooted in our approach to hiring. Here’s how we did it.

YML Team Makeup

  • 150 new hires globally, 45% growth YoY
  • 40% BIPOC
  • 46% women (15% increase YoY), 54% male
  • Equal pay among men and women
  • 26 languages spoken across…


by Gowri Sivaprasad, VP of Engineering and India Country Head, YML

February 22, 2021

The standard scrum process created many decades ago was designed for a team that sits next to each other. This assumption underlies many of the rituals and terminologies used in the scrum process. For example, the term “daily standup meeting” presupposes that the team can just stand up and meet. As companies became global, teams became distributed across locations, countries and timezones.

Since Covid, many teams have also become fully remote, with everyone working from home. Distributed remote teams are still using the same scrum process…


This research was conducted by YML, a digital product and design agency headquartered in Silicon Valley.

00. Progressive Web Apps: They Simply Work Much Better Than Your Typical Mobile Website.

When Pinterest replaced their mobile website with a progressive web app (PWA) they immediately saw tremendous lift across several important metrics:

Source: A Pinterest Progressive Web App Performance Case Study

PWAs just work better than your typical mobile site. Period.

There is no shortage of success stories from nearly every industry vertical highlighting significant improvement in a wide variety of KPIs after PWA implementation:


It never fails. When I tell people I work as a creative director at a digital agency, the next question is typically some version of, “so, what is it that you do exactly?”

Many people think a Creative Director’s role involves sitting in an ivory tower spouting design direction to their underlings. Others seem to think the role is obsolete, a relic of traditional ad agencies. While it’s true that the Creative Director often holds the keys to the proverbial creative gates, the modern day Creative Director’s role is more integrated, subtle, agile, and collaborative.

On a typical day, it…


By Melissa Belongea, Content Strategist, YML

January 21, 2021

It’s 2021 and whether you believe in placebos or the positioning of the sun, the turn of a calendar year is a great excuse to breathe in fresh air. Especially after the past twelve months, what some might consider a breaking point — large shifts to daily life, historical social and civic unrest, extreme weather events, a highly consequential election cycle, and shaky transitions of leadership. Yeah, things are certainly progressing quickly, and we couldn’t be more excited.

As builders of technology products in a design-driven agency, we are constantly negotiating…


By Marcela Lay, November 18, 2020

There is no question that customers’ expectations have changed and will continue to change during and after the pandemic. It used to be that the customer experience was the only way to differentiate your brand; now the challenge is not just about standing out, but reacting quickly to the changing customer expectations, innovating and transforming the business.

One thing is for sure; the COVID-19 crisis has accentuated a world in which digital has become central to every interaction. Consumer and business digital adoption has leaped five years forward in only a few months. …


10 years of progress in healthcare and technology equaled in just a few months. Discover what’s next.

by Jason Rzutkiewicz, SVP of Client Strategy, YML

Every now and again society experiences seismic shifts. Now would be one of those times, as we see pivotal, decades-worth changes happening in the span of just a few months. Change is happening on all levels.

Jobs that weren’t possible to do remotely are now happening without missing a beat. People who have never used online grocery services now depend on it. Medical needs that couldn’t be met via a video visit now happen regularly. …

YML

YML is a design and digital product agency. We create digital experiences that export Silicon Valley thinking to the world.

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