This research was conducted by YML, a digital product and design agency headquartered in Silicon Valley.

00. Progressive Web Apps: They Simply Work Much Better Than Your Typical Mobile Website.

When Pinterest replaced their mobile website with a progressive web app (PWA) they immediately saw tremendous lift across several important metrics:

Source: A Pinterest Progressive Web App Performance Case Study

PWAs just work…

It never fails. When I tell people I work as a creative director at a digital agency, the next question is typically some version of, “so, what is it that you do exactly?”

Many people think a Creative Director’s role involves sitting in an ivory tower spouting design direction to…


YML is a design and digital product agency. We create digital experiences that export Silicon Valley thinking to the world.

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