by Alissa Rogers, Copywriter, YML
The best products are usually extremely different from their original idea. But Figma — a design tool teams use to create and collaborate in real time — is in many ways exactly what Dylan Field and his co-founder had in mind from the start.
It’s no understatement to say that Figma has transformed the world of design, seemingly transitioning it from a single player to a multiplayer game. …
By Poojan Jhaveri, Group Product Manager, YML
Did you know that 90% of all devices introduced in the last four years already use iOS 14? It will not be long before users upgrade to iOS 15. iOS, iPadOS & WatchOS Developer Betas are available starting today. Public beta will be available in July with full public release later in September.
As vaccination efforts ramp up across the world and we continue to stabilize our pandemic response, it is time to start thinking about making the transition from surviving to a thriving product in the post-pandemic world. …
By Melati Belot, Director of Client Strategy, YML
You may have heard the saying, “It’s about the journey, not the destination.”
When it comes to creating digital products, it’s both — the method in which you build, as well as the end result. After all, if we’re not solving a real, persistent issue in a smart, relatable way then no matter how beautiful the design or smooth the experience, it won’t take. And while there are many (many, many) methods out there, it all boils down to one core competency: empathy.
Empathy is defined as “the ability to understand and…
by Alissa Rogers, Copywriter, YML
Public.com is a fintech startup that’s part trading app, part social network aiming to break down the barrier to entry into the stock market for non-traditional investors. Since its launch in September 2019, Public.com has grown to more than one million members and a $1.2B valuation.
How did they do it? In the newest episode of the Y in the Valley podcast, Co-CEO Leif Abraham highlights five defining moves Public.com made during the company’s early stages.
As the first company to enable real-time fractional investments, Public.com had all the pieces in place to be one…
By Shanti Kurupati, Director of Engineering, YML
One weekend morning I was eating a lovely breakfast with close friends who recently had a baby. I remember one of the women’s husbands saying that his wife ‘had no interest in going back to work’ and was looking at extending maternity leave.
While he meant no harm in saying that, he couldn’t read her mind.
Having gone through this journey as a mother of two beautiful daughters myself, I was able to see this situation from a different angle. While she has all the intentions to go back and perform, she is…
By Alissa Rogers, Copywriter, YML
René Lacerte is the CEO and Founder of Bill.com, a fintech platform that helps businesses pay and get paid faster by bringing the back office to their back pocket. Valued at $10B, Bill.com’s secret to success isn’t that they got lucky with the right product at the right time — the startup was intentionally built to scale in every way, from their product and development to their culture, core values and even leadership. …
by Will Leivenberg, Director of Marketing, YML
2020 was the year that companies had to live up to the values at the foundation of their brand — otherwise, they were exposed.
We’re humbled that in 2020, despite the chaos and uncertainty, YML hired 150 people globally, earned a 96% retention rate, and grew our business substantially. We believe that’s deeply rooted in our approach to hiring. Here’s how we did it.
YML Team Makeup
by Gowri Sivaprasad, VP of Engineering and India Country Head, YML
February 22, 2021
The standard scrum process created many decades ago was designed for a team that sits next to each other. This assumption underlies many of the rituals and terminologies used in the scrum process. For example, the term “daily standup meeting” presupposes that the team can just stand up and meet. As companies became global, teams became distributed across locations, countries and timezones.
Since Covid, many teams have also become fully remote, with everyone working from home. Distributed remote teams are still using the same scrum process…
This research was conducted by YML, a digital product and design agency headquartered in Silicon Valley.
When Pinterest replaced their mobile website with a progressive web app (PWA) they immediately saw tremendous lift across several important metrics:
PWAs just work better than your typical mobile site. Period.
There is no shortage of success stories from nearly every industry vertical highlighting significant improvement in a wide variety of KPIs after PWA implementation:
It never fails. When I tell people I work as a creative director at a digital agency, the next question is typically some version of, “so, what is it that you do exactly?”
Many people think a Creative Director’s role involves sitting in an ivory tower spouting design direction to their underlings. Others seem to think the role is obsolete, a relic of traditional ad agencies. While it’s true that the Creative Director often holds the keys to the proverbial creative gates, the modern day Creative Director’s role is more integrated, subtle, agile, and collaborative.
On a typical day, it…
YML is a design and digital product agency. We create digital experiences that export Silicon Valley thinking to the world.