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It’s no secret that the way people work has drastically changed over the last year and a half. Even before the pandemic, companies were beginning to gravitate towards tools that fostered better creativity and remote collaboration.

Figma has eliminated the need for a design team to have to sit in…

By Poojan Jhaveri, Group Product Manager, YML

Did you know that 90% of all devices introduced in the last four years already use iOS 14? It will not be long before users upgrade to iOS 15. iOS, iPadOS & WatchOS Developer Betas are available starting today. …

By Melati Belot, Director of Client Strategy, YML

You may have heard the saying, “It’s about the journey, not the destination.”

When it comes to creating digital products, it’s both — the method in which you build, as well as the end result. After all, if we’re not solving a…

by Alissa Rogers, Copywriter, YML is a fintech startup that’s part trading app, part social network aiming to break down the barrier to entry into the stock market for non-traditional investors. Since its launch in September 2019, has grown to more than one million members and a $1.2B…

By Shanti Kurupati, Director of Engineering, YML

One weekend morning I was eating a lovely breakfast with close friends who recently had a baby. I remember one of the women’s husbands saying that his wife ‘had no interest in going back to work’ and was looking at extending maternity leave.

By Alissa Rogers, Copywriter, YML

René Lacerte is the CEO and Founder of, a fintech platform that helps businesses pay and get paid faster by bringing the back office to their back pocket. Valued at $10B,’s secret to success isn’t that they got lucky with the right product…

by Will Leivenberg, Director of Marketing, YML

2020 was the year that companies had to live up to the values at the foundation of their brand — otherwise, they were exposed.

We’re humbled that in 2020, despite the chaos and uncertainty, YML hired 150 people globally, earned a 96% retention…

by Gowri Sivaprasad, VP of Engineering and India Country Head, YML

February 22, 2021

The standard scrum process created many decades ago was designed for a team that sits next to each other. This assumption underlies many of the rituals and terminologies used in the scrum process. For example, the…

This research was conducted by YML, a digital product and design agency headquartered in Silicon Valley.

00. Progressive Web Apps: They Simply Work Much Better Than Your Typical Mobile Website.

When Pinterest replaced their mobile website with a progressive web app (PWA) they immediately saw tremendous lift across several important metrics:

Source: A Pinterest Progressive Web App Performance Case Study

PWAs just work…

It never fails. When I tell people I work as a creative director at a digital agency, the next question is typically some version of, “so, what is it that you do exactly?”

Many people think a Creative Director’s role involves sitting in an ivory tower spouting design direction to…


YML is a design and digital product agency. We create digital experiences that export Silicon Valley thinking to the world.

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